Patching The Holes In Waterproof Life-Cycle Analysis

Patching The Holes In Waterproof Life-Cycle Analysis

By Alex Guerrero

Clothing production contributes to global emissions. Alpkit partnered with researchers to explore customer waterproof usage.

There’s only one public Life-cycle Analysis for a waterproof jacket. Just one (by Goretex). And that one is now a decade old. It’s incredible how little research has been when clothing contributes 8-10% of global carbon emissions.

We worked with Matt Cripsey, Birkbeck. UoL, with his academic research into how Alpkit customers are using their waterproofs. The results are stunningly positive and underpins our ‘customer use’ of our full value carbon chain. It found that we use our jackets for much longer than previously thought. Our customers expects an average 7 years of primary use with another 4 years as ‘second best’. 11 years is much longer than the 3 to 5 years previously believed. Most customers then pass to someone else rather than going to landfill.

Key Findings

  • Most people wear their waterproof jacket weekly for hiking, walking and everyday use.
  • Use their jackets for 7 years on average. But the jacket is still used, as a second best, for another 4 years. Many customers have had their waterproofs for 20 years or so.
  • Emotional durability – i.e. how long you choose to use a jacket - is much more important than physical durability – which is how long a garment will practically last.
  • People wash and reproof annually and use the 30°C cycle
  • They then pass to someone new at a charity shops or by sell privately on eBay or similar.

The research resonates profoundly with our ‘Gear You’ll Love For Longer’ ethos and will directly impact our fabric selection for future use. Thanks to Matt and everyone who completed the survey.

Most people wear waterproof jackets for everyday use as well as hiking and hill walking

And on average people reproof their waterproofs once a year

Half of all customers give their old jackets to friends or a charity shop. But 1 in 5 end up in household waste

Men's Waterproof Jackets and Windproofs

  • Sale

Alpkit men's Argonaut waterproof jacket in Black - closed A man walking up a mountain, above clouds in the background and wearing a blue waterproof jacket and a backpack - action

Argonaut [Mens]

Durable, lightweight and packable waterproof jacket for all activities
€129,99 €139,99

Sigma [Mens]

All-day comfort and wet weather protection from a 100% recycled 3-layer membrane
€199,99
  • Sale

Gravitas [Mens] tf

Gravitas [Mens]

Ultralight and breathable waterproof 3-layer protection when moving fast and light
€229,99
  • Sale

alpkit mens fortitude waterproof jacket in black aj

Fortitude [Mens]

Hillwalking waterproof cut for maximum protection and coverage
€229,99
  • Sale

alpkit mens balance waterproof jacket in mallard green Balance [Mens]

Balance [Mens]

Fully featured durable waterproof for all your outdoor activities
€239,99 €269,99
  • Sale

alpkit mens definition waterproof jacket in mandarin orange and blue Definition [Mens]

Definition [Mens]

Waterproof mountaineering jacket for high altitudes and Scottish winters
€299,99 €349,99
  • Sale

A man wearing black Parallax lightweight waterproof trousers on a grey background A woman sat on the floor doing up the zip on her waterproof trousers - action - closed

Parallax [Mens]

Lightweight waterproof trousers with a breathable 2.5 layer fabric
€129,99 €139,99
  • Sale

alpkit mens nautilus waterproof trousers in black|bf bf

Nautilus [Mens]

3-layer waterproof overtrousers for hiking and serious mountain use
€159,99 €179,99

Morphosis [Mens]

Highly breathable hybrid windproof jacket with grid fleece panels
€119,99
  • Sale

alpkit mens resolute softshell jacket in nemo blue|bf Resolute [Mens]

Resolute [Mens]

A classic windproof softshell jacket for hikes, scrambles and climbs
€129,99 €139,99
  • Sale

Jura Mountain Smock [Mens] tf

Jura Mountain Smock [Mens]

All-in-one pile fleece-lined windproof smock jacket for cold and damp
€189,99

Sierra Vest [Mens]

PrimaLoft® insulated gilet with fleece panels for core warmth on the move
€109,99

Leave a comment

Please note, comments must be approved before they are published

=