Sonder Prima

High-end alloy, dropped seat stays and monocoque carbon fork offer superb ride quality and precise handling coupled with a sleek and fuss-free aesthetic. Signature internal routing and heat-treated welding technology give superior finish without the carbon tax.

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  • SRAM Force AXS 12-speed groupset
  • Sonder Alpha 700c Race UK Made wheelset

€4.099,00
Buy Now. Be Riding in 10 days.
  • Shimano Ultegra R8170 Di2 12-speed groupset
  • Sonder Alpha 700c Race UK Made wheelset

€3.999,00
Buy Now. Deliveries from 14 January.
  • SRAM Rival AXS 12-speed groupset
  • Sonder Alpha 700c Race UK Made wheelset

€3.449,00
Buy Now. Be Riding in 10 days.
  • Shimano Ultegra R8020 11-speed groupset
  • Sonder Alpha 700c Race UK Made wheelset

€2.949,00
Buy Now. Deliveries from 21 October.
  • Shimano 105 R7120 12-speed groupset
  • Sonder Nova I19 Aero UK Made wheelset

€2.449,00
Buy Now. Deliveries from 21 October.
  • SRAM Rival 22 11-speed groupset
  • Sonder Nova I19 Aero UK Made wheelset

€2.049,00
Buy Now. Be Riding in 10 days.
  • Shimano Tiagra R4700 10-speed groupset
  • Sonder Nova I19 Aero UK Made wheelset

€1.899,00
Buy Now. Deliveries from 30 October.
7046 Alloy frame delivers swift responsiveness, top-tier speed and dynamic power transfer
€1.149,00
Buy Now. In stock for same day despatch.
  • Shimano 105 R7170 Di2 12-speed groupset
  • Sonder Alpha 700c Race UK Made wheelset

€3.399,00
Buy Now. Deliveries from 21 October.
  • Shimano Tiagra R4700 Hydraulic 10-speed groupset
  • Sonder Nova I19 Aero UK Made wheelset

€2.099,00
Buy Now. Be Riding in 10 days.

Sonder Prima



Smarter. Sharper. Faster.

Let's bring things down to the basics. Modern high-end grade alloys are as strong, stiff and light as all but the very best carbon. They perform as carbon but have a smoother ride characteristic. It's how 200g in weight, equivalent to a small glass of water, saves £2,000 in frame cost. We invest that cash in a superior groupset and wheel tech to deliver an exceptional riding experience and significant performance gains previously reserved for models at the highest end of the market.

Alloy frames are environmentally preferable. They last longer, are recycled and are fully recyclable. It's what you'd expect from Sonder - Europe's only certified B-Corp bike brand.

Prima’s clearance accommodates tyres up to 32mm, and the 142 x 12mm dropouts are designed for optimal performance. The SRAM Universal Derailleur Hanger is widely available and is the new industry standard - get rolling again sooner should anything go wrong.

Ride Prima – an experience that's smarter, sharper, and faster 365 days a year.

Training, Competition and the joy of riding bikes

With geometry inspired by competition race bikes, Prima offers a smooth ride that goes faster. Steep 73.5 head angle and low stack height coupled with short 410mm chainstay length help you maintain an aggressive riding position for dynamic response and agile performance.

Neat welds and internal routing

Prima boasts a sleek silhouette with a superior finish thanks to the internally routed tube set, 7046 alloy and neat welds. Modern high-end alloys are as strong, stiff and light as all but the very best carbon. They perform as carbon but have a smoother ride characteristic and save thousands on frame cost; a 200g weight difference is equal to £2,000 saved on the frame.

32mm tyre clearance

Smoother is faster. 32mm tyre clearance lets you run wider rim wheels and tyres with a performance and comfort benefit and lower pinch puncture risk.

Dropped seat stays

Prima's dropped seat stays lower the point at which they meet the seat tube for a stiffer rear triangle, better aerodynamics from stay to wheel, and a more comfortable ride with flex in the seat post and saddle as you work hard.

Home Mechanic Friendly

The downtube profile is intelligently crafted, evolving along its length; it widens at the base to meet the bottom bracket which is BSA threaded, making Prima user-friendly for home mechanics. The seat tube takes a sleek approach, accommodating a 27.2mm seatpost; this intentional design enhances performance and adds to the exceptional ride quality of Prima.