Wool is a classic for a reason. It has a great range of technical benefits and that’s why we utilise it in our cold-weather products like our jumpers and beanies. As part of our continuing efforts to be an ethical company, our Rathlin, Tryfan and Brenin and Idwal all use 100% Responsible Wool Standard (RWS) certified lambswool.
Wool is a natural, technical fibre. And it's a sustainable choice thanks to being renewable, biodegradable and recyclable. But being ethical and sustainable is not that simple. As part of our six sustainability principles, we want to respect our environment. But choosing sustainable, natural fibres shouldn't mean that animals experience harm. Animal welfare can be a serious issue in some wool supply chains, where animals can be harmed and treated without respect. This is where the Responsible Wool Standard comes in.
It’s a voluntary program that helps sheep farmers meet consumer, retailer, and brand demands. The standard certifies they meet rigorous animal welfare and land management requirements.
All of our wool products are certified with the RWS, meaning they protect the five freedoms of sheep. The ‘Five Freedoms’ is an industry-wide term used to ensure animal welfare standards on farms. Animals must be free from: