Diversity, Equality and Inclusion


At Alpkit our vision for all staff and customers ‘is a place where you are listened to, your opinion matters, you feel fairly treated. United into one…you are treated as unique. You have your own story, but our paths are entwined.’

So, it’s no surprise that we have always had ambition to work both internally to celebrate individuality and inclusion and externally to create an outdoors welcoming to all.

We believe that embracing equality, inclusion and diversity is not only the right thing to do but it makes us a stronger more successful part of our outdoor community; the different voices, different perspectives and different day to day experiences from our people and customers makes us who we are.

Yes, our team are on a journey, but we are led by our desire and commitment to actively build an environment based on aktivism; not just a feeling but an experience of belonging.

We find the best talent we can

Everyone feels supported and empowered to participate

We are rewarded fairly and our work is celebrated

We communicate openly and are ok asking questions on matters that affect us

Regardless of our identity, background or circumstance, we all have the opportunity to develop to our full potential

We care for ourselves, our colleagues and our customers by providing a safe, supportive and inclusive environment