There’s only one public Life-cycle Analysis for a waterproof jacket. Just one (by Goretex). And that one is now a decade old. It’s incredible how little research has been when clothing contributes 8-10% of global carbon emissions.
We worked with Matt Cripsey, Birkbeck. UoL, with his academic research into how Alpkit customers are using their waterproofs. The results are stunningly positive and underpins our ‘customer use’ of our full value carbon chain. It found that we use our jackets for much longer than previously thought. Our customers expects an average 7 years of primary use with another 4 years as ‘second best’. 11 years is much longer than the 3 to 5 years previously believed. Most customers then pass to someone else rather than going to landfill.
The research resonates profoundly with our ‘Gear You’ll Love For Longer’ ethos and will directly impact our fabric selection for future use. Thanks to Matt and everyone who completed the survey.