Maddy brings a huge amount of experience in digital growth and internationalisation. These strengths will complement the balance of skills on the board, underlining the importance of these aspects of our strategy.
Currently, Maddy runs a consulting business, which specialises supporting fast-growth direct to consumer businesses and international expansion. Through this, she’s helped the likes of Republic of Cats, Huel, Tails.com, Finisterre, Trainline.com, Heathrow Airports and JoJoMamanBebe.
Before setting up her consulting business Maddy was Head of International at Wiggle and Business Development Manager at Tesco.
As important as all of this is that Maddy spends loads of time outside. She’s big into trail running, does loads of cycling and when neither of those are happening, she loves to walk in the hills.
"It's a joy to be joining Alpkit right now. Alpkit was founded to help people Go Nice Places Do Good Things and since then has shown a total commitment to inspiring a community that loves spending time outdoors. Their product is class leading and whats more important to me personally is their belief in sustainability and giving back."
Alpkit CEO and co-owner, David Hanney says,
"Maddy has such an impressive record and will be an excellent addition to our Board as we look to build our business whilst staying true to our roots."
It’s great to have Maddy with us for the next stage of our growth.