Become an Alpkit Shareholder and Join us on our Journey

We've hit our investment target! Thank you so much for your support. Best. Customers. Ever.

Why Invest?

Be a part of Alpkits history

Help people Go Nice Places Do Good Things

Get VIP shareholder benefits

Participate in the potential rewards of share ownership

A little bit of history

There was a time when we had a lot more free time.

We worked in outdoor shops and got ourselves kitted out.

We travelled, did some routes and life was good. Then our gear started falling apart.

We were no longer students and we balked at the cost of replacement kit.

We realised the passing years had taught us something: we had the skills to create something new.

And therein lays the story of how Alpkit was born.

10 Things You May Not Know About Alpkit

  2. WE MAKE. Alpkit has a Factory at AKHQ with 10 makers and seamsters.
  3. WE RECYCLE. We gave 1.5 tonnes of outdoor gear a new home though the Continuum Project last year.
  4. WE REPAIR. We mended over 1,700 products last year from all brands.
  5. WE’RE SUSTAINABLE. We’re the first UK outdoor brand to publish a comprehensive sustainability report.
  6. WE’RE INTERNATIONAL. 30% of our web traffic comes from outside the UK.
  7. WE’RE AWARD-WINNING. We won the Responsible Finance Micro-Entrepreneur Award in 2018 and we’ve been TGO Magazine Online Retailer of the Year for six out of the last seven years.
  8. WE'RE ENTHUSIASTS. We’re with you sharing our love of the outdoors.
  9. WE PARTY. Our own Big Shakeout festival, which touches 1000 people, is in its 10th year.
  10. WE GIVE BACK. Alpkit Foundation has supported over 600 grassroots projects.

Our Strategy

Grow our UK web sales by improving our website experience by investing in digital infrastructure.

Build our international sales capability by improving our payment and delivery options; duty and customs clearance and providing local language service in key areas.

Open two unique Alpkit Stores each year to be where our customers are.

Invest in our team so that we continue to make the products that matter

Achieve world-class sustainability assessment using the BCorp framework by 2022

The Team

David Hanney

Invested & joined as CEO in Alpkit 2014.
Formerly CFO at GO Outdoors taking GO from 3 to 40 stores and sales from £14m to £140m.

Colin Fisher

Took Rohan from £10m to £26m. Rohan is a clothing brand that operates in a similar way to Alpkit.
Has guided the Board since October 2016.

Nick Smith

Quit his job to start Alpkit in 2004.
Responsible for product, was formerly Design Director at Equip Outdoor (owner of Rab clothing brand).

An Alpkit experience is like losing yourself in your favourite candy store, and being shown around by Willy Wonka himself. It is an experience of delights, it is a place you feel at home, it is a place where you can lose time, where you are amongst friends, where you can share your passion of the outdoors and activities without being embarrassed by your own gushings.

You arrive enthusiastic, you leave feeling inspired. It is a place where you are listened to, your opinion matters, you feel fairly treated. Online and offline are united into one. You come and go on your own terms, you are treated as unique you have your own story but our paths are entwined.

We are a place to start the day and end the day. You take a little bit of us when you are on the hill, we share your experiences, each rip, mark and stain is a memory recorded in the very fabric of the product. We age with you and we regenerate when we are ready.

An Alpkit experience is a breath of fresh air and a flutter in the heart.

Frequently Asked Questions

Why are you doing this now?
We have wanted to extend our share ownership to include customers for many years. The timing is right for us now. You, our customers are the reason we started Alpkit and your support has been amazing, we are grateful for that. With the help of our customers and the Government we have come through the Coronavirus lockdown strongly. As we look to the future and set our path over the coming years we invite you to invest in a business to believe in and join us on this journey.
How much are you planning to raise?
Who can invest?
All eligible customers over the age of 18 from anywhere in the world other than residents of US, Canada and Japan. We are partnering with CrowdCube for our Outside Together share issue. To be an eligible customer you will need to sign-up with CrowdCube.
How much can I invest?
You can invest from £10
How do I invest?
To become a shareholder in Alpkit please: 1. Register your interest by signing up completing the form on this page 2. Sign up and create an account with CrowdCube 3. Watch out for updates from us 4. Be ready to invest when our share offer is live.
What is Crowdcube?
CrowdCube is a crowdfunding platform. Crowdfunding is where a large number of people pool their money together to back a business they believe in.
When will the campaign go live?
We expect to launch our share offer around 30 June. Sign up and register your interest to be the first to know.
Will everyone invest on equal terms?
Yes, all our co-founders are investing in Alpkit as part of this share issue. This share issue is an opportunity for you to join alongside us on equal terms.
Will Alpkit customers have exclusive access to the investment?
Yes, we will open our share offer exclusively to people who register their interest and shares will be issued on a first come first served basis.
How do I make a return on my investment?

We take our responsibilities seriously and know it is important to set out when you can expect to realise a financial return on your shares. In the short term, we expect to reinvest retained profit in Alpkit so don't expect to pay dividends in the next 3 years. We, as founders, expect to be involved in Alpkit for the long term. We do not have an exit plan. However we are likely want to realise a proportion of our own shareholding in the next 3 to 7 years. We have no specific plans on a timetable or potential route: all options remain open. This includes wider public share sale, management buy out, trade sale, private equity investment, share buy back or similar to enable Alpkit to develop further.

As with all investments, there is a risk that you will lose all your investment. Please invest aware. Read all the risk warnings and documentation before making an investment.

What are Alpkit shareholder benefits?
We offer tiered VIP shareholder benefits alongside the shares they receive for their investment. The benefits are based on the amount each shareholder invests. Details of the benefits will be included in our pitch book.
Who else has invested in Alpkit?
Alpkit shares are currently all owned by our founders.
Is Alpkit considered EIS?
What about Coronavirus, Brexit and other risks?
Please invest aware. As with all investments, there is a risk that you will lose all your investment. Alpkit faces many risks. Some risks worth listing include: Currency risk We buy most of our products in USD and sell most of our products in GBP. Changes in the value of sterling have a signficant impact on our costs. If sterling weakens our costs go up. Supply risk We buy a majority of our products from the Far East including China, Taiwan and Vietnam. Coronavirus pandemic Demand risk A majority of our sales are in the UK and our stores are based in areas of outdoor activity. Whilst our sales have been very strong recently Competitive risk The outdoors and bike industry is a very competitive market with dominant retailers and threats for new entrants into the UK market. UK leaving the EU We trade with European countries and look to expand our sales in Europe. Liquidity risk We rely on banks for our stock finance facility. If banks appetite to lend changes then we may face a difficulty in meeting our obligations.

Investments of this nature carry risks to your capital. Please Invest Aware.